I was saddened first and then annoyed to see the notice above in a local branch of a continental chain store advertising its Valentine's Day bunches of roses.
What exactly is the message? Something like - Men are tight-fisted cheapskates who wouldn't buy a girl a bunch of roses unless there were cheap. An example of sex stereotyping, gender insulting, belittling nasty advertisement which should attract as much condemnation as sneering at female football officials or calling Mexicans typically lazy rightly did recently.
Part of Section 2.17 of the the Advertising Standards Authority for Ireland Code states: "Marketing communications should respect the principle of the equality of men and women. They should avoid sex stereotyping and any exploitation or demeaning of men and women."
Complaints can easily and quickly be made on the ASAI website.
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