I was saddened first and then annoyed to see the notice above in a local branch of a continental chain store advertising its Valentine's Day bunches of roses.
What exactly is the message? Something like - Men are tight-fisted cheapskates who wouldn't buy a girl a bunch of roses unless there were cheap. An example of sex stereotyping, gender insulting, belittling nasty advertisement which should attract as much condemnation as sneering at female football officials or calling Mexicans typically lazy rightly did recently.
Part of Section 2.17 of the the Advertising Standards Authority for Ireland Code states: "Marketing communications should respect the principle of the equality of men and women. They should avoid sex stereotyping and any exploitation or demeaning of men and women."
Complaints can easily and quickly be made on the ASAI website.
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4 comments:
Dear Michael: I smell a lawsuit! Go Woman Libbers Go! (yes it was tawdry at best...the imps!)
Hi Michael
Aside from the absolute rightness of the point you make,it is uplifting to see some old fashioned romance surviving in the depths of recession...and I mean that in a totally non-biased way!
Hope you had a lovely Valentine's!
Mari
I'm glad i didnt see this! It's infuriating!
"ladies" for a start, and trying to guilt trip men into buying by addressing their "ladies"... and the assumption that we are silly harridans demanding roses, and if its the place i'm thinking of, you can get three bottles of mouth scouring red wine for the same price! (and their flowers have no scent)
Thanks, I did wonder if I was being a bit contrary. I emailed a complaint but got no response yet. If I do I'll let the world know.
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